An industrial designer who ended up building software.
Senior product designer, Vienna. Industrial design training → a decade of award-winning XR → sole designer of a navigation startup's entire product.
The through-line: take something complex and spatial — object, building, interface — and make the next step obvious.
Where the perspective comes from.
Industrial design
Univ. of Applied Arts Vienna. Studios of Hartmut Esslinger (frog design) and Fiona Raby (Dunne & Raby). Ergonomics, materials, and critical, concept-led design.
A decade in XR
From designer to Head of Design at innovation.rocks. AR/VR products for Porsche, VW, Audi, Bentley, Zeiss, Miele — four Red Dot and two iF awards.
Product ownership
Sole product designer at aryve: passenger apps, a 3D authoring platform, a design system, accessibility and research for a real, shipping product.
Human behaviour at the core — in hardware, software, and everything.
Before screens, I designed objects — hands-on, in materials and iterations, since 2013, in the critical-design tradition of Dunne & Raby at the University of Applied Arts Vienna. The constant, then and now, is human-centred design: I start from how people actually behave and design for flexibility around them — whether the result is a physical product, an interface, or a whole system.
A parallel visual & sonic practice.
I'm also a photographer and colourist — artist portraits, street narratives, and colour grading for short films and music videos — and a DJ / producer and founding member of the Well Gedacht collective and record label. It's not a side note to the design work; it's where the eye and the sense of tone stay sharp.
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