Further work · innovation.rocks · 2016–2020
A decade of AR, in short.
The six studies are the main story. These are the proofs behind them — one image, the shape of the work, and where it shipped.
Carl Zeiss · 2020 · iF Design Award
Room-filling precision machines, carried in a tablet.
ProblemMetrology machines are huge and costly to move — no stand holds the range.
My workAR UX · restrained UI · scale cues · functional motion.
ProofiF Design Award 2021 · true 1:1 scale in the field.
Porsche · 2020 · Red Dot + iF
Onboarding 60,000 employees, on any device.
ProblemA 3D training world for 60k employees, on any device — no install.
My workWebAR UX · diegetic 3D interface · 2D wayfinding · UI.
ProofRed Dot + iF, 2020/2021 · built for 60,000 reach.
Volkswagen · 2016
A VR test drive that arrived in the mailbox.
ProblemReach customers at home with a Tiguan preview — no hardware, no skills.
My work3D environment · gaze-only UX · story · cardboard viewer.
ProofMailed at scale · gaze-only, zero onboarding.
Miele · 2016
A product demo the sales team actually kept using.
ProblemA vacuum's engineering is invisible; the demo had to survive daily sales use.
My workAR sales-pad UX · UI · x-ray hotspots · colour configurator.
ProofIFA 2016 debut · adopted by Miele sales as a daily tool.