Huge, costly-to-move machines. No stand fits the range.
ZEISS · 2020 · innovation.rocks · iF Design Award 2021ZEISS· 2020· innovation.rocks· iF Design Award 2021
Room-sized machines in a tablet.Room-sized machines in a tablet.
Multi-tonne metrology machines atMulti-tonne metrology machines at 1:11:1 on a tablet, with animated functions, for B2B sales.on a tablet, with animated functions, for B2B sales.
// project.zeiss_ar_metrology// project.zeiss_ar_metrology
clientclient= "ZEISS"= "ZEISS"
rolerole= "Head of Design"= "Head of Design"
disciplinediscipline= "Sales tool UX · AR"= "Sales tool UX· AR"
scopescope= "Sketch → rollout"= "Sketch→ rollout"
marketmarket= "B2B · sales tool"= "B2B· sales tool"
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Room-sized machines in a tablet.Room-sized machines in a tablet.
Problem
ConstraintsConstraints
True 1:1 · precise, trustworthy B2B tone · animated functions · field use.True 1:1· precise, trustworthy B2B tone· animated functions· field use.
My workMy work
AR UX · restrained UI · scale cues · functional motion.AR UX· restrained UI· scale cues· functional motion.
DecisionDecision
Quiet UI and exact scale, so it reads as an instrument.Quiet UI and exact scale, so it reads as an instrument.
02 / see it02 / see it
The work, in motion.The work, in motion.
03 / the key decision03 / the key decision
Quiet, so it reads as engineering.Quiet, so it reads as engineering.
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What it achieved.What it achieved.
iF DesigniF DesignAward, 2021Award, 2021
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