Carl Zeiss · 2020 · innovation.rocks · iF Design Award
Room-filling precision machines, carried in a tablet.
Multi-tonne metrology machines at true 1:1 scale in a tablet, functions animated — B2B sales where hardware can't travel.
ClientCarl Zeiss
RoleHead of Design
DisciplineAR / spatial UX
ScopeConcept → shipped
Fig. 00 — Zeiss AR Metrology. (Real project image.)
01 — The brief
Room-filling precision machines, carried in a tablet.
ProblemMetrology machines are huge and costly to move; even big stands can't hold the range.
ConstraintsTrue 1:1 scale · B2B tone: precision, trust · animated functions · presented in the field.
My workAR UX · restrained UI · scale cues · functional motion.
DecisionRestrained interface, accurate scale, measured animation; reads as an instrument, not an ad.
02 — See it
The work, in motion.
Official project film. Source: Vimeo.
03 — The key decision
Restraint as the decision — it reads as engineering, not an ad.
Placed at 1:1, interface kept quiet and instrument-like so it reads as engineering, not an ad.
04 — Outcome
What it achieved.
Results
iF Design
Award — 2021
1:1 scale
Full machine range