Theatre that borrows the city as its stage.

A new theatre format, not a tech demo.

Five stations, each a hybrid stage: real site + digital layer — image, song, performance, light. Audience on loaned phones, walking between epochs. The risk: tech upstaging theatre.

The directors needed someone who could make AR serve the theatre rather than compete with it — format, feasibility, and the audience’s path through five public sites.

What made it hard.

• Public space — five open-air sites in the city centre, uncontrolled light, passers-by, permits
• A cold audience on loaned devices — zero onboarding, headphones on, timeslot pressure
• Interdisciplinary artists — video, opera, dance, visual art, narration — one coherent experience
• Theatre logic first — AR as digital stage set, not spectacle

An identity — and a full app — built from an oval, a line, and the city.

An oval mark holding Orlando's epochs · paper tones with one orange accent · a station map with numbered pins, a per-chapter narrative, a schedule, and a readiness check before each AR scene — wayfinding in service of story.

The shipped companion app — the oval identity, station map, Spielplan and per-chapter narrative across the flow.

Where a decade of XR earns its keep.

What it achieved.