Five Vienna sites, layered with image, song and light, on loaned phones.
The Orlando Project · Vienna · 2023 · consultingThe Orlando Project· Vienna· 2023· consulting
The city as a stage.The city as a stage.
Woolf'sWoolf's OrlandoOrlando as AR stage sets at five Innere Stadt sites, premiered 25 Aug 2023 (concept: Anisoglu & Pacher). I did theas AR stage sets at five Innere Stadt sites, premiered 25 Aug 2023 (concept: Anisoglu & Pacher). I did the UX/XR consultingUX/XR consulting and theand the companion appcompanion app..
// project.orlando// project.orlando
clientclient= "The Orlando Project"= "The Orlando Project"
rolerole= "XR/UX consultant · app design"= "XR/UX consultant· app design"
domaindomain= "AR theatre · public space"= "AR theatre· public space"
scopescope= "Format & experience design"= "Format & experience design"
marketmarket= "B2C · culture, public space"= "B2C· culture, public space"
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0:0::]:{-:/#-]:}]01>+]+##+}%=:</=]#%>[<%]+#/-]]>/0/[+1%#=1{<-1=11=>#/]%-=+[/[/]{-<#+0[%%]:/=1+}/]}:*]/[*>*[#-[%]<={:}/[}#*[%1<{%01 / the brief01 / the brief
Theatre first, technology second.Theatre first, technology second.
Problem
ConstraintsConstraints
Five open-air sites · cold audience, zero onboarding · interdisciplinary artists · theatre logic first.Five open-air sites· cold audience, zero onboarding· interdisciplinary artists· theatre logic first.
My workMy work
XR/format consulting · companion app · identity · wayfinding · flows.XR/format consulting· companion app· identity· wayfinding· flows.
DecisionDecision
Keep the digital layer minimal and the route clear.Keep the digital layer minimal and the route clear.
02 / the companion app02 / the companion app
An oval, a line and the city.An oval, a line and the city.
An oval mark for Orlando's epochs, paper tones, one orange accent. A numbered station map, chapter texts, a schedule and a check before each AR scene.An oval mark for Orlando's epochs, paper tones, one orange accent. A numbered station map, chapter texts, a schedule and a check before each AR scene.
03 / outcome03 / outcome
What it achieved.What it achieved.
PremieredPremiered25 Aug 2023 · five Vienna sites25 Aug 2023· five Vienna sites
PressPressDer Standard · Die Presse · MeinBezirkDer Standard· Die Presse· MeinBezirk