Porsche · 2019 · innovation.rocks · iF Design Award
One AR experience for an entire model range.
An AR configurator for every Porsche in the range. Place a car in your space or scan a real one, then reconfigure live. Used by enthusiasts and by dealers.
ClientPorsche
RoleLead designer, XR agency
DisciplineAR / spatial UX
ScopeConcept → shipped
Fig. 00 — Porsche AR Visualizer. (Real project image.)
01 — The brief
One AR experience for an entire model range.
ProblemShowrooms can't hold every model and spec.
ConstraintsWhole range, not a hero car · place virtual + scan real · on-brand with the web configurator · phone and dealer aid.
My workAR UX · configurator UI · interaction · x-ray highlight design.
DecisionRestrained side controls; options surface around the car, not over it.
02 — See it
The work, in motion.
Official project film. Source: Vimeo.
03 — The key decision
Keep the car central, the interface glanceable.
The decision, resolved: x-ray as an overlay on the visible car — technique revealed without hiding the vehicle. Source: Porsche Newsroom, 2019.
04 — In the app
Colour, wheels, x-ray, share.
The shipped app across states: paint and custom colour, wheels, active-aerodynamics and charging x-rays, and social share.
05 — Outcome
What it achieved.
Results
iF Design
Award — 2020