Porsche · 2018 · innovation.rocks · Red Dot
Explore a car you're standing next to — without hiding it.
An event and consumer AR app for Porsche's Mission E concept. A ring menu guided users around the real car with animations and x-ray from the best angle on site, built on Project Tango.
ClientPorsche
RoleLead designer
DisciplineAR / spatial UX
ScopeConcept → shipped
Fig. 00 — Porsche Mission E AR. (Real project image.)
01 — The brief
Explore a car you're standing next to, without hiding it.
ProblemPeople stand beside the real car; AR must reveal the unseen without covering it.
ConstraintsReal car stays the hero · best-angle guidance on a busy floor · consumer app after the event · early AR hardware (Tango).
My workSpatial AR UX · ring-menu UI · x-ray mode · VR-lab sizing.
DecisionRing menu anchored around the car; x-ray as a mode over the real vehicle.
02 — Process
How I got there.
From the September 2017 concept study — concept render, in-app UI, and the VR-lab session where the ring size was tested and tuned.
03 — The key decision
A spatial ring menu, sized in the lab before build.
The decision, resolved: ring menu anchored to the car, x-ray as a mode — not a screen. Source: Red Dot 2018 entry (credited: Creative Direction — Deniz Örs).
04 — The app
What visitors could do around the car.
05 — Outcome
What it achieved.
Results
Red Dot
Award — 2018
Event → consumer
Shipped both