Miele · 2016 · innovation.rocks
A product demo the sales team actually kept using.
An AR sales pad for the Blizzard CX1 vacuum: a colour configurator plus x-ray hotspots revealing filters and airflow by overlaying the real product. After its IFA 2016 debut, the Miele sales team adopted it as a daily tool.
ClientMiele
RoleDesigner
DisciplineAR / spatial UX
ScopeConcept → shipped
Fig. 00 — Miele Blizzard CX1 AR. (Real project image.)
01 — The problem
A product demo the sales team actually kept using.
A vacuum's engineering is invisible. The AR pad makes it visible and explorable — and simple enough for daily sales use.
Miele needed an AR sales pad for the Blizzard CX1 — reveal the engineering a vacuum hides, and make it simple enough for daily use on the shop floor.
02 — Constraints
What made it hard.
- Reveal hidden internals (airflow, filters)
- Colour configuration on the real product
- Simple enough for daily sales use
- Debut at IFA 2016
04 — The key decision
Reframed around a choice, not a logo.
What turns a one-off demo into a tool a sales team keeps using?
TensionImpressive launch demo vs. something durable and low-friction for everyday selling.
ChoseX-ray hotspots that peel back the shell to show filters and airflow, plus a fast colour configurator — the whole demo runs on one placed product with almost no setup.
WhyA launch demo impresses once; a sales tool has to survive daily use. Explorable internals and instant configuration turned a showpiece into a daily habit.
Still from the official app video — configurator and x-ray hotspots on the placed product. Source: Miele Blizzard CX1 AR app video.
05 — Outcome
What it achieved.
Results
Adopted
By Miele sales team
IFA 2016
Public debut